Jenny's Crayon Collection: Pick Your Pack

2011 Target Pick Your Pack Boxes: What's Inside the Box

Crayola and Target collaborated together in 2011 to create the Pick Your Pack themed boxes first in 2011. The boxes contain a theme with coordinating colors for each box. There are some really good ideas for color combinations in these boxes. There were three launches that year.

The 2011 boxes were released at different times.

The original set included; Monster Party!, Princess party, Rock Star Party, Sweet! Party, P-ARRR-TY!, and All-Star Party. I am missing Monster Party!, Princess party, Rock Star Party and Sweet! Party and hope someday to find them.
The next launch included; Cupcake My Day, Dinosaur Roar, Jellybean Jumble, Jungle Rumble, Mermaid Shimmer, Neon Dreams, Summertime and Winter Chillin'. I am also missing Summertime from that release.
The next launch included; Awesome Autumn, Born to Rock, Dandy Candy, Deep Blue Sea, Dinosaur Roar, Glitterati, Gum Ball Blast, Jungle Rumble, Jellybean Jumble, Mermaid Shimmer, Metallic Magic, Monster Mania, Over the Rainbow, Pink Princess, Pirate's Treasure, Rocker Girl, Spring Fling, Sports Fan, Sweet Shop, and Sundae Sprinkles.

As you can see this is these are the most difficult to find boxes. The first launch is the most collectible and sells for really high prices on ebay. I hope one day to have them all.

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2013 Target Pick Your Pack Boxes: What's Inside the Box

Crayola and Target collaborated together in 2011 to create the Pick Your Pack themed boxes first in 2011. 2013 marks the first year that they changed the bottom left corner of the box from "Only at Target" to "Pick Your Pack". I thought at first it was to be able to sell them at other locations, but they continued to sold exclusively at Target. The boxes contain a theme with coordinating colors for each box. There are some really good ideas for color combinations in these boxes.

Crayola re-released 11 of the boxes (Back to Basics, Bejewled, Born to Rock, Cupcake My Day, Dinosaur Roar, Fashionista, Glitterati, Mermaid Shimmer, Neon Dreams, Pink Princess, and Pirate's Treasure) with the only change being the bottom left corner to Pick Your Pack. The rest are new boxes.

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2014 Target Pick Your Pack Boxes: What's Inside the Box

Crayola and Target began their collaboration for themed boxes in 2011. Every year between 2011 and 2014 a new themed box set would come out. 2014 is the first year that Crayola came out with a 16 count themed box set. I happen to like these a little more because there are more colors to chose from. This would be the last year for a few years Crayola would come out with a new themed set. The next set came out in 2017.

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2012 Target Pick Your Pack Crayons: What's Inside the Box

In 2011 Target and Crayola collaborated and started a series of boxes called the Pick Your Pack boxes. They are still making boxes. Years 2015 and 2016 were skipped, but they came out with a new set in 2017. Each box has a different theme and unique color set. This is the 2012 set of Pick Your pack boxes. There were 13 boxes that came out this year.

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2017 Crayola Pick Your Pack: What's Inside the Box

You can imagine my surprise when I found a new Pick Your Pack series when wandering the aisles of Target. I thought 2014 was going to be the last year they were going to make the series. The series start in 2011 as 8 count boxes with an Only At T in the bottom right corner of the crayon box. It was a test series in select Target markets. It expanded to more color combinations in 2012 and in 2013. Crayola changed the bottom right corner of the box to say Pick You Pack instead. In 2014 they made new boxes, but also introduced 16 count boxes.

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This year the 2017 boxes have totally been redesigned. I did not like the new design at first, but it is growing on me. They are more colorful and cartoon like, probably to entice little kids to get them. The Sparkle Party! box remind me of my little pony. They also feature the colors of the crayons inside the boxes on the front of the box. This helps the consumer know which crayons colors they are getting.

Crayola Pick Your Pack Coloring Books

In 2012 Crayola tested the market with Pick Your Pack crayons. In 2014 the last year they have come out with new boxes they introduced three coloring books only sold at Target; Glitter & Shimmer, Rainbow Magic and Dino Treasure. These books were very hard to find, I had to check about 3 Targets to find them. I am so happy to have them in my collection. They are not selling them anymore and they go perfect with the crayon boxes.

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Here is a little trivia, Metallic Magic and Super Heroic were never sold as Pick Your Pack boxes, but they have a Pick Your Pack symbol on the bottom left on the coloring books.

Crayola Target Pick Your Pack Series

The Pick Your Pack Series from Target is a fun series of specially designed boxes that began in 2011 It features mostly 8 count boxes. They usually come out with back to school supplies in August and are usually in same section as school supplies. It began a change in marketing in Crayola's history to move from paid sponsorship boxes to fun box designs for kids. Since then Crayola expanded the themed box idea to Walmart, Disney Junior characters, Disney characters, Finding Dory, Shopkins, Frozen, Trolls, Minions, Meltdown crayons, and Star Wars. I would say that those kind of boxes would hit their target market, ie kids a lot more than Target, Walmart, or other "company" themed boxes would. It has been a very smart move on part of Crayola.

Since then Crayola has expanded the "Pick Your Pack" line to coloring books and a "Pick Your Pack" empty box to make custom packs.

The "Pick Your Pack" boxes have been very hard to collect, well at least the first boxes. They were in limited supply and not sold in every store. I heard about them and did not make it over to Target to get them. That is a common occurrence when collecting crayons, you have to get them when they are available, because they are usually only available for a limited time. I have not made that mistake again with this series. Here are all of them. The duplicates are similar except they changed the Only at Target to Pick Your Pack.

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The Pick Your Pack series began in 2011 with 31 box designs. It has continued every year after that.

In 2012, 13 new box designs were introduced.