Bluetiful: Crayola's New 2017 Crayon Color

Bluetiful was announced by Crayola as a new color on September 14, 2017! How exciting is that?  Crayola retired Dandelion  on March 30 from the 24 count box and all the other boxes it was in and will be adding bluetiful instead. I can not wait to get my hands on the new color.

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New Crayon Color Names Choices
The five choices for the new crayon color were Blue Moon Bliss, Bluetiful, Dreams Come Blue, Reach For the Stars, Star Spangled Blue. Fans could vote on the colors from July 1, 2017 to August 31, 2017. It was open to US residents 13 and up.

How the New Crayon Color Came to Be
What do we know about the new Crayola color bluetiful?

1. On National Crayon Day 3/31/2017 Crayola announced it would be "part of the blue family".

2. The other clue comes from a 120 count box of crayons at Target announcing Dandelion's retirement.  (There is also a 24 count box.) On the 120 box of crayons there is a blue crayon on the front of the box. It says "Name the New Color for a Chance to Win!".

3.  On May 5, 2017 it was announced at Oregon State University that a new pigment had been discovered and this will be the new Crayola crayon color.  It is currently called "YInMn" blue.  It is comprised of Yttrium, Indium, Manganese and Oxygen. It was originally discovered by Mas Subramanian, a chemist student at Oregon State University. Voting will be open from May 5 to June 2 with weekly drawings for those who suggest names for the color. Voting will be open to US and Canada residents. On July 1 Crayola will announce the 5 finalists and the public can vote for the new color name.

Fans Name the Crayon 
Crayola has allowed fans to name the crayon colors starting with the 1992 "Name the New Colors" contest where 16 crayons were retired and 16 named in the 96 Big Box of Crayons. Other times Crayola has asked for fans to name colors include: the 1997 Search for True Blue Heroes where 9 crayons were named, the 2002 "Save the Shade Contest" where 4 crayons were retired and 4 were named, the 2003 "State Your Color" contest were an entire box of 64 crayons were named after states, and the the 2013 "Colorful Nickname Contest" where fans named 8 classic crayons on Facebook. The crayon colors from the "Name the New Colors" and the "Save the Shade" were the only ones that continued being used after the contest was over.

Prizes!
What were the prizes for naming the crayon?  In addition to weekly prices from May 5-June 2 ($50 US and $100 Cdn), Crayola also offered prizes during the finalist voting period. There was no word on if the person who named the crayon or the finalists got a prize. On the back of the box it says:

"Go to Crayola.com/newcolor to find out how to Name the New Color & enter for a chance to win: Trip for 4 to Crayola Experience in Orlando, FL and:
  • $1,000 gift card!
  • $100 of Crayola product!
  • $1,000 donation to school arts program!"   
There was also "Daily Winners!."  Fan could "vote and enter daily 7/1/17-8/31/17 for a chance to win a Crayola Air Marker Sprayer ($29.99 value)."

I am so excited for a new crayon color especially a new blue color.  Do you like the name Bluetiful?

2 comments:

  1. I LOVE CRAYONS! Even though I'm like 22, I still love them and even have my own adult colouring in book for stress relief :)

    ReplyDelete
    Replies
    1. That's so awesome! Coloring is such a good way to calm down.

      Delete

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